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What is web accessibility and why does it matter to your business?

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What is Web Accessibility?

Web Accessibility means that your website and content is developed and optimized so that people with disabilities, including auditory, cognitive, neurological, physical, speech & visual, can use them effectively. Your content should be designed for any disabled person to be able to perceive, understand, navigate, and in appropriate instances, interact. [Source: w3.org]

In addition, Web Accessibility can be beneficial to those without disabilities. Website users on mobile devices, or devices with small screens, the elderly, temporarily disabled users or those with limited internet connection can utilize enhanced Web Accessibility tools that compliant websites provide.

Why is Web Accessibility Important for Your Business?

Web Accessibility is now required and enforced by law. Title III of the Americans with Disabilities Act of 1990 (ADA) prohibits discrimination on the basis of disability in places of public accommodation, and does not directly address whether places of public accommodation include websites. The Department of Justice (DOJ) has taken the position that Title III applies to all public-facing websites used by companies that otherwise qualify as places of public accommodation. [source: Vilendrer Law]

That means that if your website is not ADA compliant, a lawsuit can be filed against your business and you will be held liable for the outcome. The uncertainty of the applicability of ADA Title III to websites, coupled with the continual rise in internet usage should motivate you to take proactive steps to protect your business against the risk of liability by ensuring Web Accessibility tools are available on your website.

What Can You Do to Become Compliant?

The Web Accessibility Package from Rhino Web Group is a comprehensive service that enhances your users website usability with ADA approved accessibility tools to accommodate those who are disabled, temporarily disabled, elderly, browsing on a mobile device or have limited internet connection and access. Your Web Accessibility tools will be integrated and maintained by your Rhino Web Group Webmaster Support Team, giving you assurance that your website will remain up to date on compliance standards.

Contact Us to get started!

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