Search Engine Marketing

Search Engine Marketing (SEM) in the form of pay per click (PPC) advertising can be a very cost effective form of advertising while allowing you to target your specific market. Online advertising is growing and the cost of per click will increase which will lower your advertising (ROI).

PPC advertising is an effective way to drive targeted traffic to your site but the cost can be overwhelming as the conversion rate is low for most advertisers. A solid SEM campaign will include a comprehensive approach with effective landing pages, good compelling content, analytics and ad word writing.

Rhino provides services to help clients maximize their PPC ROI with a program which includes:

• Google Adwords, Yahoo Search Engine Marketing and MSN Adcenter
• Analysis of marketplace, keywords, competitors and website
• Budgeting analysis
• Bid management
• Content analysis and development
• Website tracking and measure performance
• Ongoing campaign management
• Conversion analysis
• Landing page development
• Google Analytics set up and management