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Internet Strategy & Marketing


Grow Your Business With Rhino

We Work Closely with Clients to Develop and Execute a Plan to Promote their Site, Generate More Traffic and Grow their Business.

Generating internet traffic from qualified visitors is probably the most complex and challenging part of running your website. Conversion rates for most sites are very low and require a range of ongoing activities to get results.

Strategy Development

We work with clients to develop an internet strategy and execute a plan to drive more targeted visitors to your site. Most importantly we work to capture these visitors and convert them to customers through a range of call-to-action methods.

  • Market research and analysis
  • Keyword assessment
  • Competitive research and analysis
  • Marketing Place Assessment
  • Website development plan
  • Site storyboard
  • Usability analysis
  • Company review
  • Assess website assets
  • Identify areas of opportunity
  • Recommendations and budget projections

Search Engine Optimization

Are you generating website traffic from search engines such as Google? We help clients increase search engine traffic through an integrated strategy leveraging tools and resources available from Google to help improve ranking on relevant search terms.. This requires both off-site and on-site activities implemented over a period of time.A search engine optimization strategy requires an understanding of your target market, targeted keywords (search phrases) and the direct and indirect competition. This plan involves implementing best practices (on-site optimization) throughout your site and setting up a process for long term external activities (off-site optimization).

  • Keyword analysis
  • Competitive analysis
  • Meta data development
  • Website audit (Identify key weaknesses)
  • Content analysis and recommendations
  • On-site opptimization
  • Off-Site optimization
  • Link building plan
  • Content analysis and development
  • Google webmaster setup and maintenance
  • Google analytics: set up reports and conversion measurement
  • Google site map creation
  • Google base deeds
  • Yahoo site map creation
  • Directory submissions
  • Ranking report
  • Submission to local Search Engines, Yellow Pages & Google Maps

Campaign Management

Campaign management provides clients with resources, support, training and overall strategic management of your internet marketing campaigns.

After we launch your first internet marketing campaign the next campaign will need to be planned, developed and launched. This is a continuous process required to achieve long term results.

  • Keyword analysis
  • Competitive analysis
  • Meta data development
  • Website audit (Identify key weaknesses)
  • Content analysis and recommendations
  • On-site opptimization
  • Off-Site optimization
  • Link building plan
  • Content analysis and development
  • Google webmaster setup and maintenance
  • Google analytics: set up reports and conversion measurement
  • Google site map creation
  • Google base deeds
  • Yahoo site map creation
  • Directory submissions
  • Ranking report
  • Submission to local Search Engines, Yellow Pages & Google Maps